how it all started
International designer label celebrating bespoke designs and personalization, Dina Saad Jewellery, established in 2023, boasts 20 years of legacy in the jewellery-making world.
Dina Saad & Fady Gendy
Inspired by individuality and a tailor-made design concept, Chief Designer and Co-Founder Dina Saad, together with her partner and Co-Founder Fady Milad, developed Dina Saad Jewellery with the vision of transforming the jewellery-making experience in the Middle East to cope with the modern woman of today.
Purpose
To become the leading brand for tailor-made designs in the Middle East, expanding into US markets.
Inspiration
The main muse was sparked through Dina's network and a growing demand for her personal consultation on tailored designs — her selective, responsive and detail-oriented approach to jewellery layering and styling.
Values
Individuality and craftsmanship. Every piece is selective, detail-oriented, personal, responsive and modern — designed around the person who will wear it.
the hallmark seal
Every Dina Saad piece carries its own hidden seal — a quiet signature of handcrafted authenticity and Egyptian goldsmithing, set within the design itself.